Even thousands of years ago, philosophers like Plato, Aristotle, and Socrates understood the tremendous influence music has on its listeners. Over 2300 years ago, Aristotle spoke about music and its ability to communicate the emotional states of humans: "Music directly imitates the passions or states of the soul...when one listens to music that imitates a certain passion, he becomes imbued withthe same passion; and if over a long time he habitually listens to music that rouses ignoble passions, his whole character will be shaped to an ignoble form." Aristotle recognized that music communicates emotion, and that immoral music can shape our character for the worse. Plato observed the effect that music had on society in his day and made this thought-provoking statement: "Any musical innovation is full of danger to the whole state, and ought to be prohibited. When modes of music change, the fundamental laws of the state always change with them." Plato also spoke about the contribution music made to the moral decline of ancient Greece: They were men of genius, but they had no perception of what was just and lawful in music...And by composing licentious works, and adding to them words as licentious, they have inspired the multitude with lawlessness and boldness, and made them fancy that they could judge for themselves about melody and song...in music there first arose the universal conceit of omniscience and general lawlessness; freedom came following afterwards, and men, fancying that they knew what they did not know, had no longer any fear, and the absence of fear begets shamelessness. For what is this shamelessness, which is so evil a thing, but the insolent refusal to regard the opinion of the better by reason of an over-daring sort of liberty?" Early Christian philosopher Boethuis regarding music had this to say: "Music is part of us, and either ennobles or degrades our behavior." Sixth-century Chinese philosopher Shu Ching agreed with Boethuis, saying, “for changing people’s manners and altering their customs there is nothing better than music.” It is plain to see that these philosophers understood the immense power of music. But it is sad that most people today don't know about these observations made so long ago. It is crucial that we teach our youth about the power of music—especially as it is such a big part of their lives. If these philosophers are correct, then our music is contributing to many of today's issues in our society. If music can shape our characters and passions—and therefore our morals and values—then these effects will also be noticeable in our relationships, our laws and government, and in our psychological challenges such as depression and anger. Music, video games, and television all have a profound effect and will continue to shape society. It is imperative that we wake up to some of the influences that are affecting our society for the worse, and take control of our own personal choices. The effect of music and media on the public is not a secret to music makers and those in the entertainment industry. They have spoken about it themselves. MTV, the most widely watched music channel on television made no bones about the fact that they were aiming at changing the way teenagers think. Consider this line from one of their advertisements: "MTV, aggressively reorganizing your brain." This is why, even in the early years of MTV, they could confidently make this boast: "At MTV, we don't shoot for the 14yr olds, we own them."MTV's founder, Bob Pitman, clearly understood the emotional power of the music-media combination to capture the minds of the teenagers: "The strongest appeal you can make is emotionally. If you can get their emotions going, make them forget their logic, you've got them." Famed musician Jimi Hendrix said: "Atmospheres are going to come through music...You can hypnotize people with the music and when you get them at their weakest point, you can preach into the subconscious what you want to say." It is our own ignorance that permits us to be controlled by the media. If we expect our society to improve, we must start putting controls on ourselves and on the entertainment industry, if possible, to limit its effect. Otherwise, problems like depression, suicide, and addiction will continue to plague us.