Key points
- Increased Shopping Frequency but Lower Volume Per Trip
- Promotions and Own-Label Growth
- Health & Wellness Spending Up
The latest Irish grocery data from Kantar reveals that shoppers made more frequent trips to stores in the four weeks leading up to January 26, averaging 23 visits per person.
However, while shopping trips increased, the volume of goods purchased per visit declined, with a 1.6% drop compared to the same period last year.
Despite this, take-home grocery sales grew by 6.5% year-on-year, according to Kantar’s latest figures. This growth came even as grocery price inflation eased slightly to 3.4%, down from the previous month.
Emer Healy, Business Development Director at Kantar, highlighted that supermarkets introduced discounts in the New Year to help households manage costs—an opportunity Irish consumers readily embraced. Promotional spending surged by 8.4%, with shoppers spending an extra €72 million compared to last year. This marks the highest level of sales on promotion since February 2021.
Alongside discounts, consumers turned to own-label products to further cut costs. Sales of these products rose by 6.9%, with an additional €103.9 million spent on own-label ranges, which now account for 44% of the total market share.
Branded products also saw growth, though at a slower pace, increasing by 5.3% compared to last year.
The data also suggests that shoppers prioritized health and wellness as much as budgeting. An extra €8.9 million was spent on fresh fruit and vegetables, while healthcare product sales rose by 8.6% year-on-year.
However, while shopping trips increased, the volume of goods purchased per visit declined, with a 1.6% drop compared to the same period last year.
Despite this, take-home grocery sales grew by 6.5% year-on-year, according to Kantar’s latest figures. This growth came even as grocery price inflation eased slightly to 3.4%, down from the previous month.
Emer Healy, Business Development Director at Kantar, highlighted that supermarkets introduced discounts in the New Year to help households manage costs—an opportunity Irish consumers readily embraced. Promotional spending surged by 8.4%, with shoppers spending an extra €72 million compared to last year. This marks the highest level of sales on promotion since February 2021.
Alongside discounts, consumers turned to own-label products to further cut costs. Sales of these products rose by 6.9%, with an additional €103.9 million spent on own-label ranges, which now account for 44% of the total market share.
Branded products also saw growth, though at a slower pace, increasing by 5.3% compared to last year.
The data also suggests that shoppers prioritized health and wellness as much as budgeting. An extra €8.9 million was spent on fresh fruit and vegetables, while healthcare product sales rose by 8.6% year-on-year.
